Change City

Row Baby

A journey through the NICU inspired this mama to launch a brand that honors other warriors and nurses while allowing her to express her creative side.

For Amanda Couch’s son Rowan, life hasn’t been easy, but he’s shown the strength to fight since the day he was born.

According to Couch, Rowan spent the first 5 months of his life in the NICU following a complicated, high-risk pregnancy that resulted in his premature both along with chronic kidney disease.

It was after her time spend in the NICU that Couch decided to take her skills in design and illustration and make a change, launching the shop Row Baby.

“At Row Baby you will find apparel and gifts for NICU and Kidney Disease warriors, their mamas, and nurses,” she says. “All of the designs and illustrations are original, hand-drawn artwork inspired by my baby boy and my experiences having a child with complex medical issues.”

Couch says that when she creates for Row Baby, she wants to design products to encourage other moms and their babies in hopes to make their time in the hospital as “normal” as possible.

Before she became a stay-at-home-mom, Couch says she ran her own design and illustration business. And now she channels the passion she had with her career into sharing her own story and helping moms in similar situations.

“When this journey started for me, I felt so lost, I had no one that understood what I was going through and no one to ask questions to. If you are on a similar journey, I hope you find encouragement, hope, and advice at Row Baby that will give you a little light in the darkness.”

When you shop Row Baby you’ll find sweatshirts, t-shirts, face coverings, and baseball caps for women and men along with t-shirts, onesies, blankets, and swaddling blankets for babies and toddlers; accessories such as stroller tags and baby headbands; liftable items like tumblers, mugs, keychains, stickers, artwork prints, and greeting cards; and badge reels for nurses.

Couch says she continues to design and add new products to the shop, as she continues her journey through motherhood and as baby Rowan continues his medical care. She says she’s adding new designs for kidney transplant donors and recipients, and will be blogging about her family’s experience with her husband donating his kidney to Rowan.

To learn more about Row baby, visit https://www.rowbaby.com. You can read the blog here and follow along with Couch’s motherhood journey on Instagram. You can shop the store on Etsy.

View the print edition online