Our kids are what get us through each day, and sometimes what make each day difficult. But the inspiration Jennifer Sanger finds from her children inspired her to launch an infant and toddler online boutique named Jamison & Bexley. Named after her two littles, Sanger’s boutique offers clothing that is comfortable, functional, and helps to express their unique personalities.
Sanger says that she wants the clothing she offers through her boutique to help keep kids little. “A lot of children’s clothing in big box retailers have them looking grown up,” she says. “Whereas I want my kids to still look like kids, have the best adventures, and make so many memories.”
Sanger runs the business herself with help from her husband Matt, who attends pop-up shops with her. She also has a few interns including Alyssa Werner, Kyjuan Glass, and Essence Howard who have helped her take her business to where it is today.
In addition to clothing, Jamison & Bexley also offers accessories including bibs, hats, scarves, hair accessories, and even diaper backpacks.
The thing that makes Jamison & Bexley unique, says Sanger, is that it’s totally run by a mother, so she knows what other parents are looking for when shopping for their children. “I try and keep my prices low because, well, we all know how expensive kids are and how messy they can be, too,” she says. “How can I expect you to pay $40 for a t-shirt or dress that your child may only wear a handful of times if I wouldn’t pay that myself?”
That’s why all of the items that you find from Jamison & Bexley are hand-curated by Sanger herself. “They are the things that I would put my own children in,” she adds. “Some of the time Bexley (her daughter) helps pick out what items to purchase, too. “If you see anything pink or sparkly on the website, that’s all Bexley,” she laughs.
Jamison & Bexley also offers a Bae Box, which is an ideal gift for baby showers. The Bae Box is curated at the time of ordering, so no two boxes are the same. The Bae Box includes a muslin swaddled, a pair of infant socks, a fashion bib with snap closure, an infant teether, a pacifier clip, and a 15% off coupon to the site.
Additionally, in late 2020, Sanger created a “Made By Us” collection that features designs she makes in-house. Currently, the most popular design is the “Mixed with Love” bodysuit and tee.
“This design was inspired by my own mixed-race children, and I wanted to show that al mixed kids, even though they are made from multiple races, are loved,” says Sanger.
To learn more about Jamison & Bexley or to shop their store, visit www.jamisonandbexley.com. You can also follow along on Facebook and Instagram.
