When it comes to dreaming of owning her own business, Gracie Wyatt has had that goal for as long as she can remember. To help make her dreams a reality, she took a passion for painting doormats and decided to sell them the summer before she left for college.
“At that point, I created an Etsy shop called ‘ShopMoreMATter,'” she says. “This shop allowed meet grow my business by participating in local craft shows and online.”
However, in the back of her mind, she wanted to do more. During her second year of college, not only was she in a creative slump, the world around us shuttered its doors due to the COVID-19 pandemic.
“It was that time I realized I needed to reevaluate my business,” she says. “My shop only sold doormats and I felt my businesses did not have a purpose. I wanted to sell items that meant something to me and hopefully to others. After many discussions with friends and family, along with a lot of prayer, I redefined the purpose of my business.”
Although Wyatt found difficulty in sitting down and taking a deeper look at her business and where she wanted to take it, she says she turned to her faith. A deep conversation with herself inspired her to change the name of her business to Fully Loved and Free.
Since the name change, Wyatt has created her own website and started selling clothing.
“Fully Loved and Free is an online boutique that sells clothing that spreads love and positivity,” she says. “The meaning behind Fully Loved and Free is that everyone is fully loved and it costs nothing to full love someone else.”
The clothing available from Fully Loved and Free includes t-shirts, crew necks, and hoodies. She also sells doormats 4 times a year.
Currently the store is online only, but Fully Loved and Free does set up at various craft shows and vendor markets throughout the year. Wyatt posts those events to her social media pages.
Wyatt says she will be releasing new collections over the course of the next few months.
You can learn more about Fully Loved and Free at https://www.fullylovedandfree.com or on Facebook and Instagram.
