The Chic Guide: What is Better Blend?
Isaac Hamlin, Founder of Better Blend: We are “Healthy Fast-Food” and everything we do is in pursuit of making the world a happy and healthier place, that’s full of people who feel better and want to improve their quality of life. Ultimately, Better Blend provides nutritionally complete meals in the form of Blends and Bowls (smoothies and smoothie bowls). Better Blend is a disruptor in regards to the traditional smoothie, frozen treats, meal replacements, and fast food as a whole. We start by providing a safe and welcoming environment for our guests to feel comfortable in while beginning their health and wellness journey.
We aren’t in the “meal replacement business serving people”, we are in the “people business serving meal replacements”. We see a world with less traditional fast-food chains on America’s street corners. We serve those that value a company committed to investing in better ingredients, from more sustainable sources. Our goal is to provide better-tasting food, and pursue a vision to change the way the world thinks about fast food. At Better Blend, we’re committed to making food more accessible to everyone; while continuing to be a brand with a demonstrated purpose, as it leads the way in healthy, impactful, technological, and sustainable business practices.
The Chic Guide: What’s the inspiration behind it?
Hamlin: Better Blend is on a mission to inspire and simplify healthy living in even more communities across the country. Perhaps nothing is more central to the culture than our “Healthy Fast Food” motto. That is our daily mantra. This is what brings our company together, the collective goal of improving the lives of everyone in the communities we serve. We understand that what you put into your body directly affects the quality and longevity of your most valuable commodity, TIME.
We aim to make lives more fulfilling and energetic by providing meal replacements that make your body feel good while tasting delicious. Our ability to see the bigger picture with people, food, communities, and the planet in mind has uniquely positioned Better Blend like no company before.
The Chic Guide: Tell us about your journey that led you to becoming the founder of Better Blend!
Hamlin: I created Better Blend in 2018 with the goal to make the world a happier, healthier place.
As a former University of Kentucky rugby player, I knew how hard it was to find quality fuel that wouldn’t weigh me down, bust my diet, and still tasted good. This led me to formulate protein-packed, vitamin-rich smoothies that both tasted good and delivered real results.
Over time, the menu has expanded in an effort to fit every lifestyle, but who we are hasn’t changed. Driven by a sense of community, we work hard to make the places we call home a little better, one Blend at a time
The Chic Guide: What’s on the menu?
Hamlin: We specialize in healthy alternatives that are nutritious, delicious, filling, and fast. Whether you’re looking for a meal replacement or a healthy treat, we offer a variety of options sure to suit your lifestyle and taste buds. Our flagship line, “The Blends,” are macro-friendly meal replacement smoothies low in calories and sugar, packed with a premium protein, and fortified with 50 vitamins and minerals. We also offer ingredient-focused “Superfood Blends,” featuring fruits, veggies, and other nutrient-dense ingredients, as well as snack-sized “Little Blends,” and “Bulk Blends” for healthy mass-gaining. For a more hands-on experience, we have “The Bowls,” which are essentially smoothies-in-bowl that come with your choice of toppings.
The Chic Guide: Where can we find Better Blend in the Tri-State?
Hamlin: Right now we have three locations:
8181 Mall Road in Florence, 345 W 4th Street in Cincinnati, and 202 W McMillan Street in Clifton Heights.
We are currently in the process of developing the infrastructure, resources, and strategic planning for a national franchise expansion. So we plan on growing very quickly in 2022!
The Chic Guide: What makes Better Blend unique?
Hamlin: Better Blend is unique because it is the only fast-casual concept that can satisfy all of these questions consumers ask themselves on a daily basis:
Speed of service: How much of my day will this meal take?
Is it healthy/will my body feel better based on this decision: Can I feel proud at the end of the day because I made this meal decision? Does this fit my blueprint of how I see myself?
Satisfaction: Will this fill me up?
Price: Is this affordable for me?
Convenience: Can I enjoy this with minimal effort/with one hand? How fast can I go from purchase to consuming?
Taste: Does it taste good?
Brag-ability: We live in a social media-centric world, will this meal decision be “portable” enough so I can brag about it to my friends and followers?
The Chic Guide: Is there anything new on the horizon?
Hamlin: Oh yes! We have BARISTA BLENDS coming next! A Blend with real coffee as the base, packed with protein, vitamins, minerals, while being low in sugar, calories, fat, etc! Specialty coffee is long overdue for a truly healthy option, we’re very excited for the launch coming this spring!
The Chic Guide: Where can readers go to learn more and follow along?
Hamlin: Visit our website at www.betterblend.com. We’re also on Instagram, Facebook, and Twitter.
