SheMoolah works to help you set your financial goals
Financial freedom is what many women seek, but they don’t always have the resources to get there. However, Cincinnati-based SheMoolah is here to help coach women to become the heroes of their own financial journey.
“We empower women with knowledge and inspire them to take action,” says Liz Kitchell, president of SheMoolah. “Many women come to us with an indifference to money or fear they do not have enough. We move them out of indifference into a mad love affair with money and, more importantly, with their life.”
SheMoolah wants to help women overcome obstacles and patterns of habit they’ve developed in order to move forward financially. “Heightened emotions come when they lose sight of the vision and possibilities in front of them,” says Kitchell. “The heightened emotions are showing them the automatic patterns trying to keep small and safe.”
That’s why the organization leans into this, rather than removing the emotions like many financial professionals do.
“I wanted to get these people to the investing table, so I created Liz Kitchell Coaching to empower women to let women take charge of their money, instead of having the money be in charge,” she says.
And that’s when she encountered her future business partner, Dawn Parks, who went through a tumultuous financial disaster following the 2008 recession. “While highly successful at transforming businesses, she hadn’t been paying much attention to her personal finances,” says Kitchell. “She decided to take the tools she was using to transform employees and businesses and apply it to her financial life. She realized that there were other people likely in the same position and began coaching them to take important and necessary steps to financial health and wealth.”
When it comes to providing financial services to its clients, SheMoolah meets women where they are. “Some of our clients make great money but are barely surviving. Money is controlling their life and there is little sense of freedom,” says Kitchell. “They don’t feel they have enough money saved and some of their dreams are starting to fade. Our goal is to get every woman and creative to a financial condition of thriving and living a fulfilled life.”
SheMoolah offers online classes, masterminds and one-on-one coaching for individuals and creative business owners. It also offers Money Loves Me and Money Loves Me Not communal conversations and will soon produce a podcast. “These communal conversations create a space where women can share, learn and unpack stories around money while learning about different ways to spend, earn, save and invest, leverage, get out of debt, control their emotions and make money an extension of who they are.”
Additionally, SheMoolah offers financial repair services to clients. “Many women are in a love-hate relationship with their money,” says Kitchell. “One day everything is great. Money loves them and there is more than enough. While other days it slips through their hands and all the unexpected bills come in at once, draining the savings and hopes of those fun vacations.”
SheMoolah offers financial repair programs that shift that roller coaster ride of not knowing if there is enough to confidently knowing there is more than enough once and for all. Kitchell and Parks pride themselves on helping women rebuild their financial situations, including taking a client from bankruptcy to hotel ownership within four years.
Kitchell and Parks enjoy being able to see women pursue their dreams and find financial freedom. “Women are often moved to laughter or tears when they realize they have been following the dream of a parent, spouse or a kid and not their own,” says Kitchell. “Having them step into their own power is amazing and create their own dreams is a tremendous reward!”
